My latest fashion crush is on clothing by ORIGINS -- a Ready to Wear Lifestyle Fashion House in Pakistan launched in 2010 by a TV star Nadia Jamil and her husband Mr. Ali Pervaiz. They are offering a great variety of FABULOUS ready-to-wear dresses for women.
Here is their S/S 2011 collection: intricate embroideries, colourful, complicated patterns, fine cut outs and rich combination of textures!! Want them all..! ;)

"...The best thing about ORIGINS is that they are especially made keeping in mind the middle class, which makes them affordable and fashionable both. A heritage defined by centuries of impeccable threadmanship in sub-continental fashion, and as a salutation to everything beautiful in life, yesterday, today & tomorrow!"
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